Finding the niche market that is right for you!…Part 5(iii)

So You Think That People are Interested in You or Your Products!

Niche - make up your mind

Actually, I’m sorry to tell you but if you don’t know already, people are not really interested in you or your products… Seriously! People are only interested in ‘what’s in it for them.’ All they want to hear about is how you can benefit them.

So many websites, brochures and leaflets take completely the wrong approach:-

  •  they produce a whole load of facts and figures about their business
  • emphasize in detail the many features of their products and services more than probably leaving you stone cold and disinterested
  • they find it so difficult to work out all the benefits that are amongst them

You’ve got to get people to sit up and take notice – how your product can solve their problems and make their life a whole lot easier than it is right now.

Start by writing a list of all the benefits:-

  • think of things from your customer’s point of view
  • think of all the ways that your products or services can genuinely help them
  • sometimes it takes a lot of thought, but try asking other people for their ideas and opinions
  •  they could well come up with something you haven’t thought of because you are too close to it

But once you have your list of benefits think of powerful ways of describing them,  something catchy, humorous, provocative, edgy and intriguing and pitch it whichever way would be suitable for your prospective customers.

Niche - TargetAudience1

Remember your claims have to be believable and knowing your target market is enormously important. Avoid sensationalizing or making claims that are simply not true or you will soon be found out.

The most important thing is that you must sell benefits – not features – so how do you determine what your customer wants?

In Part 5 (vi) we will consider:-

What do your customers want? Now, isn’t this the million-dollar question?

Source of reference David Anderson for which many thanks.

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14 Responses to Finding the niche market that is right for you!…Part 5(iii)

  1. Susan Cooper says:

    I could not agree with you more. I hate the pop-ups that really say “LOOK AT ME, BUY FROM ME”. Seriously, they don’t even ask the questions; What do you want and or need? How can I best help you? They would well served to think about that, don’t you think? That said, this is great advise. :)
    Susan Cooper recently posted…Homemade Vinaigrette Dressing: RecipeMy Profile

  2. Ron West says:

    Hi John, Great post! I like the directness here, you have made people aware that the world of selling has changed dramatically.Back to basics now, using the two ears and two eyes we have to learn about them and what interests them and the ‘one mouth’ to say ‘Yes’ when they ask YOU and not before. I like it! Here we are again at Gavin’s KLT factor. Long gone are the days of the ‘hard sell’, we all want to buy what we need, not what the salesman wants to sell! I’m waiting for your next part, when you really find out what they are looking for! Thanks for posting. :)
    Ron West recently posted…Disabled & Independent LivingMy Profile

    • John says:

      Now Ron Many thanks – I think I have found a niche! I enjoy writing it because it is teaching me in my research and reporting! The more I see of others in network marketing I just think we are so lucky to be part of Gavin Mountford’s Networking Superstars! It confirms the right way forward for us. I will just keep blogging! I have done some commenting on other blogs. Cheers John

  3. Marty Simons says:

    John, This series is a must fir new and even experienced marketers. Things are changing so rapidly that it is hard to keep up. Listening to prospects has never been so important.
    Marty Simons recently posted…Pure Leverage: You Never Know Who’s ReadyMy Profile

    • John says:

      Hi Marty Many thanks for your observations – I agree there is nothing like being reminded about the many complexities of finding your niche market. I just think my series of blogs are reminding people and teaching them about the important basics and comments like yours encourage me to continue my research and reporting on “choices of your niche market!” Cheers John

  4. Orval says:

    I agree you are not selling a product, you are selling a solution to their problems
    Orval recently posted…Procrastination Art of indecision…My Profile

  5. Matt Sims says:

    Thanks for the reminder. I really need to stop and take some time to work on the benefits part of what I have to offer. As you say, “people are not really interested in you or your products… Seriously! People are only interested in ‘what’s in it for them.’ All they want to hear about is how you can benefit them.”
    Matt Sims recently posted…Pure Leverage and Your Primary MLMMy Profile

    • John says:

      Hi Matt Thanks for your comments – so often we have to remind ourselves and others what is really important and as you confirmed!
      “All they want to hear about is how you can benefit them.” Cheers John

  6. Kerris says:

    Hi John
    I enjoyed reading this post, I agree that it is about finding out what your customers or your prospects want, you need to offer things that can make a difference to them and their families. By offering something of value to them you will build that all important K L T factor and gain a circle of influence.

  7. John says:

    Hi Kerris Thanks for your remarks and as you say the KLT factor is key to everything. Cheers John
    John recently posted…What Do Your customers Want?..Niche Market – part 5ivMy Profile

  8. You got it here John, people buy from people.
    They don’t buy the product, they buy what it can do for them.

    Thanks for posting this series.
    George J Park recently posted…VIP Wealth Academy Pure Leverage Bonus PackageMy Profile

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