Finding the niche market that is right for you!…Part 5(ii)

In Part 5(ii) we will consider:-

Niche Marketing is the Key to Your Business Success

Niche - you have many choices

What is the right thing to do when you have so many choices to consider? How can you get out of that world of mediocrity? Have you considered niche marketing?

More and more people are giving serious consideration to network marketing because there are few jobs available that pay really well and few good jobs and business opportunities that come up.  What can we do about it?

One way is to engage in niche marketing defines niche as “a distinct segment of a market.” So what does that mean for your network marketing business?

To illustrate the concept, let Val Heisey describe to you, where she lives.

“I live in SW Florida, in a gated 55+ golf course community. It has an executive size 18 hole golf course, a large heated pool with spa, an exercise room, a billiards room, a library, a residents room, a restaurant with bar, a clubhouse and pro shop. It has an activities director, bocce ball courts, lawn bowling, tennis, shuffleboard, and 700+ single family homes and villas. The cable TV and the lawn care is included in the monthly HOA fee. Sounds pretty nice, huh?

The niche market who buys into this community is usually retired, likes to play golf, needs someone to plan activities for them so they can socialize with other retired people and not feel lonely. They no longer want to do their own lawn care, and if they see a neighbor doing it, they scratch their head and think “why?” It’s a niche who clearly wants to give the aura of having lots of money even if they really don’t. It’s all about image.

Niche - wrong place, wrong time

Now, if you know anything about me, you know I’m in the wrong place at the wrong time.

With a little luck, I hope to sell my little bungalow, and move to a home by the big waters. Charlotte Harbor to be exact. Preferably in a 1930?s Florida style home with lots of charm. I want to be able to have a little garden with some fruit trees. I want to sit on my deck overlooking the water, with my easel, and paint beautiful sunsets. I like things real – no pretense; I like my freedom and independence, and family is what’s most important.”

As Val Heisey says this clearly paints the picture of two specific niches.

So what is the key to success in finding your niche market as it applies to network marketing?

Niche - choosing the right people to work with

It is all about people you know, like and trust – you know, like birds of a feather flocking together. That’s better than with someone you do not really know. Isn’t it great when you find someone who you can resonate with – a niche you have in common! For example – matching a niche to MLM :-

  • people that are concerned about physique
  • people who worry about health and nutrition
  • people who think about the downturn in the economy

But the key to success in niche marketing is to find out which niche you fit into:-

  • where is your comfort zone?
  • do you like to dress to impress?
  • is a T-shirt and shorts your forte?
  • where do you shop?
  • are you a bargain hunter or nothing less than shopping in Fifth Avenue will do!

“It may sound like you are limiting your marketplace, but by choosing to work with people in your niche, you actually increase the probability that they will stick around and continue to do business with you. And when they’re in it to win it, you have just found the key to your business success through niche marketing.”

I hope this is helping you with your thought process in finding your niche market – more information will be following.

In Part 5(iii) we will consider:-

So You Think That People are Interested in You or Your Products!

Source of reference Val Heisey for which many thanks.

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